Bollywood actress Tamannaah Bhatia (fourth left) and Malabar Group Chairman- M P Ahammed’s wife Subaida K P jointly inaugurating the 175th showroom of Malabar Gold & Diamonds in presence of senior officials in Tamil Nadu, India.
Malabar Gold & Diamonds is expanding its network with the inauguration of the new showroom in Nagercoil, Tamil Nadu.
The spacious and artistically done showroom at Avvai Shanmughi Salai, Meenakshipuram, inaugurated by popular Actress Tamannaah Bhatia on April 17 in the presence of M P Ahammed, Chairman – Malabar Group, O Asher, Managing Director – India Operations and guests. The store displays the exclusive range of Malabar Gold & Diamonds sub brands: Mine – Diamond jewellery, Era - Uncut Diamond Jewellery, Precia - Gem Jewellery, Divine - Indian Heritage Jewellery, Ethnix - Handcrafted designer Jewellery, Hi - Casual jewelry collection and Starlet – Kids’ Jewellery.
Apart from gold and diamonds, there is an impressive stock of silver jewellery and silver articles in the showroom.
“The state of Tamil Nadu has a rich jewellery tradition dating back to centuries. Malabar Gold & Diamonds conducts in depth analysis of the jewellery tradition of a particular region before setting up business" Ahammed," said Ahammed.
"Wedding rituals, festivals, ornamental preferences, are all looked into and we ensure that the jewellery is not only innovate and trendy, region specific and occasion specific jewellery is also sufficiently stocked to cater to the ethnic taste and social preferences endemic to the region. Precisely why we could successfully expand the network to different regions, each with its unique cultural, religious and social fabric”, he said.
Apart from being a successful business entity, Malabar group has always been in the forefront of social responsibility initiatives. Malabar Gold & Diamonds earmarks a distinct share of its annual profit for CSR initiatives in the field of health, education, housing, environmental conservation and woman’s empowerment.
