Doha: Landmark Group Qatar maintained business continuity and operational stability during the recent seasonal trading period, supported by agile execution, disciplined planning and coordinated omnichannel operations.
While the early part of the season was shaped by broader regional disruption, the business responded with speed and flexibility, adapting quickly to changing market conditions and maintaining service continuity across stores and digital channels. As conditions stabilised, Landmark Group Qatar remained focused on supporting customers effectively, managing operations responsibly and sustaining a consistent experience across the period.
Shumalan Naicker, Senior Vice President and Country Head, Landmark Group Qatar, said: “This period required a high level of agility, discipline and coordination across the business. Our focus throughout was on maintaining continuity, supporting our customers and adapting quickly to changing conditions, while ensuring our teams remained aligned and responsive across every touchpoint.”
Strong omnichannel execution and digital momentum
Operational readiness remained a key priority throughout the period, with close coordination across stores, e-commerce, delivery and warehouse functions to ensure continuity, flexibility and service reliability at every stage of the customer journey.
Digital channels played an even bigger role this season, with e-commerce central to this. Customer orders were fulfilled to promised lead times and operations remained equipped to support both replenishment and customer deliveries. This reflected changing customer preferences and the importance of a well-coordinated omnichannel approach during the period.
Senior Vice President and Country Head, Landmark Group Qatar, Shumalan Naicker
Agile preparation and disciplined execution
The business entered Ramadan with marketing, media, stock allocation and delivery plans already in place, and quickly adapted them as conditions evolved. Marketing activities were adjusted to manage costs, delivery operations were streamlined during daytime hours, and e-commerce teams were aligned to support seasonal demand, including the rollout of free delivery.
Landmark Group Qatar also managed peak-season staffing with discipline and responsiveness. The business redeployed existing teams in line with real-time trading needs, helping align staffing more closely while maintaining cost discipline.
During peak Eid trading, the business supported the customer experience through efficient in-store execution, including additional POS availability, faster fitting room recovery, and improved back-of-store stock readiness to support replenishment and maintain strong product availability.
Responsible operations and business continuity
Business continuity and responsible operations remained central throughout the period. Landmark Group Qatar stayed closely aligned with relevant government guidance while reinforcing internal continuity measures to ensure uninterrupted operations. Digital channels were further optimised to sustain customer engagement, and operational processes were continuously reviewed and adjusted to preserve service stability.
Employee well-being and customer reassurance also remained key priorities. Additional precautionary measures were implemented across relevant touchpoints, operational flexibility was applied where needed, and communications were strengthened to provide clarity and confidence. Leadership teams maintained a visible presence across stores, supporting frontline readiness, team morale and operational alignment.
Shumalan Naicker added: “We remain focused on operational discipline, flexibility and delivering a consistent customer experience across channels. The response from our teams across stores, e-commerce, delivery and support functions has been critical in helping us navigate the period responsibly and maintain service reliability.”
