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Doha Today

Rolls-Royce Phantom Coupe ‘Oud Edition’ arrives in Doha

Published: 23 Oct 2014 - 09:19 am | Last Updated: 20 Jan 2022 - 07:04 pm

The Rolls-Royce Phantom Coupé ‘Oud Edition’, a one-of-a-kind Bespoke vehicle created especially for Qatar, has arrived at the Rolls-Royce Motor Cars Doha showroom at the Pearl. 
Inspired by Oud, the seductive scent of Arabia, this model was conceptualised by Rolls-Royce Motor Cars Doha, part of Alfardan Group and the sole dealer of Rolls-Royce Motor Cars in Qatar, before being hand-crafted by specialists at the Home of Rolls-Royce in Goodwood, England. Highlighting the exclusivity and unique nature of the ultra-luxury marque’s renowned Bespoke Programme, the model, which was 18 months in the making, has already prompted strong interest from local automotive enthusiasts.  
“Oud is one of the oldest fragrances in existence, with the oil often termed as liquid gold due to its rarity, high demand and the fact that it is estimated to be worth 1.5 times the value of gold,” explains Mohammed Kandeel, Chief Operating Officer, Alfardan Group — Automotive Division. “The synergies with Rolls-Royce are clear; our vehicles are unique, aspirational and synonymous with pioneering heritage. This car is a celebration of those shared qualities.”
A host of delicate touches have been added to this one-of-a-kind Rolls-Royce Phantom Coupé to bring the spirit of Oud alive in this remarkable edition. The vehicle is presented in a dark and seductive colour combination, featuring a Solid Black and Autumn Mystery Black exterior and Dark Spice interior, including a centre console trimmed in Ostrich leather. The Oud emblem features throughout the vehicle’s design, beautifully incorporated into a bespoke single and twin coachline in Gold and within the inlays that decorate the Fascia and rear switch pack. It is also embroidered on the front and rear headrests and Dark Spice footmats. Another bespoke touch is an Oud scent storage box and glass container within the Dark Spice glove box.
“Through the Bespoke Programme, customers can customize almost every aspect of the vehicle to their cultural and individual liking, and essentially make the world’s greatest car even more unique. This unparalleled creativity available to local buyers is illustrated perfectly by the Phantom Coupé ‘Oud Edition’ - an innovative and prestigious vehicle that we are proud to deliver to our discerning customers,” added Kandeel.
The Peninsula