CHAIRMAN: DR. KHALID BIN THANI AL THANI
EDITOR-IN-CHIEF: DR. KHALID BIN MUBARAK AL-SHAFI

Life Style / Technology

Huawei unveils the most powerful Mate line-up ever

Published: 23 Oct 2020 - 03:39 am | Last Updated: 05 Nov 2021 - 07:10 pm
Executive Director and CEO of Huawei Consumer BG, Richard Yu, officially unveiling all the products, including Huawei Mate40 Series, during the Online Global Launch Event, yesterday.

Executive Director and CEO of Huawei Consumer BG, Richard Yu, officially unveiling all the products, including Huawei Mate40 Series, during the Online Global Launch Event, yesterday.

The Peninsula

The Chinese tech giant Huawei Consumer Business Group (BG), the largest smartphone vendor in the world, yesterday unveiled several of its flagship products, including the most powerful Huawei Mate40 Series. The Online Global Launch Event, which was streamed live at 3pm (Doha Time) the Executive Director and CEO of Huawei Consumer BG, Richard Yu, officially launched all the products highlighting their key features and details of the most innovative products, which also included a wide range of smartwatches, earbuds and headphones.

The advanced Huawei Mate40 Series, the latest revolutionary flagship smartphones that empower users to leap further ahead. Showcasing the pinnacle of Huawei technology, the new Series reinforces Huawei’s dedication to innovation and its unrelenting determination to create the best Mate ever. The Huawei Mate40 Series has the Mate Series DNA at its core. Over the last eight years, there have been 10 outstanding generations of Mate Series devices and now the latest flagship smartphones take Mate to new heights with the best technology in the industry.

From powerful performance to unique user interactions, everything about the Huawei Mate40 Series has been fine-tuned to provide the most exciting smartphone experience possible. Huawei Mate40 Pro and Huawei Mate40 Pro+ incorporate the world’s first 5 nanometer 5G SoC, Ultra Vision Cine Camera system and the iconic Space Ring Design, as well as a smarter, more attentive digital experience. Yu said: “Each year the Huawei MateSeries brings the most exciting technology together into one stunning package. This is what defines the Mate Series DNA and is all made possible by our dedication to innovation.

In these unprecedented times, we remain committed to creating a better future, with innovative technology that delivers a positive and meaningful impact on the lives of consumers. In the future, we will continue working closely with our partners to bring the Seamless AI Life experience to consumers all around the world.” Marrying iconic design with innovative technology, Huawei Mate40 Pro and Huawei Mate40 Pro+ are informed by the design principle that form manifests function.

The uncompromised design of the Huawei 88° Horizon Display creates an immersive viewing experience in a compact package, while the silky curve also means the devices are comfortable to hold. The handsets also offer IP 68 dust and water resistance, a choice of both virtual and physical volume controls and enhanced mistouch prevention algorithms. Objects of sheer beauty, the Huawei Mate40 Pro and Huawei Mate40 Pro+ devices carry a small front camera cutout, which is packed full of technology, with 3D Face Unlock, an Ultra Vision Selfie Camera and Smart Gesture Control. Turn the devices over and you will see that the Huawei Mate40 Series adopts the Space Ring Design, an evolution of the Huawei MateSeries’ iconic circular and symmetrical design. Huawei Mate40 and Huawei Mate40 Pro are available in Black and White, as well as an enchanting Mystic Silver, a finish with a colour-shifting effect that evokes the mysteries of the unseen.

There are also two vegan leather variants, Yellow and Green. Meanwhile, Huawei Mate40 Pro+ features an exquisite nano-tech ceramic back panel available in two iconic colours: Ceramic White and Ceramic Black. Powering the best Mate ever, the Kirin 9000 Series is fully equipped for 5G, capable of handling intensive computations and multi-tasking operations with ease. Embedded in Huawei Mate40 Pro and Huawei Mate40 Pro+, the Kirin 9000 is the most sophisticated 5nm 5G SoC available, delivering vastly improved performance and power efficiency over its predecessor.

For the first time ever, the flagship 5G SoC has more than 15.3 billion transistors, making it the densest and most full-featured 5G SoC to date. The powerful CPU features a three-level power efficiency architecture with cores running at clock frequencies of up to 3.13GHz. Also integrated into the SoC is a 24-core Mali-G78 GPU, as well as an innovative NPU featuring two big cores and one tiny core, taking on-device AI to a new level. The 24-core Mali-G78 GPU in Huawei Mate40 Pro and Huawei Mate40 Pro+ is the most powerful GPU ever seen on a Huawei device. This delivers advanced graphics performance and is complemented by an amazing audio visual experience for immersive gaming.

The 90Hz display works together with 240Hz touch sampling rate for greater responsiveness and now provides haptic feedback to correspond with the visual experience. This entertainment set-up is completed with dual stereo speakers to create experiences with super bass stereo. The Huawei Mate40 Series is also equipped with the battery technology that is needed to keep up with the demands of 5G, supporting the fastest iteration of Huawei SuperCharge. Pricing and availability of the Huawei Mate40 series will be announced at a later stage.