For many people, the eyes are the windows of the soul. For cars, it’s often the headlamps. But in the case of the new Lexus models, it’s not the headlamps that first capture the imagination — it’s the dramatically sculpted spindle grille. This is striking design that says “dynamism” with unabashed, bold directness. It also leads to the simple question: Does this car drive like it looks? The answer, Lexus will tell you, is a definite “yes.”
Within Lexus, the first discussions about a new Lexus grille — essentially the shaping of the L-finesse philosophy — started around 10 years ago, before L-finesse made its public debut with the 2005 GS.
The L-finesse philosophy is based on creating “leading edge” design without losing continuity with the past. The first generation of Lexus debuted with the 1989 LS. Since then, Lexus based its grille identity on the inverted trapezoid shape, with simple yet elegant, finely pitched bars in a horizontal or radial layout. With implementation of the L-finesse philosophy, Lexus design embarked on a carefully phased development of frontal design to reflect Lexus’ movement towards a more dynamic, yet sophisticated position in the market.
The grille in each Lexus model, along with the headlamp design, has evolved logically and progressively over time
Lexus were more into “elegant” in the past. Now we’re adding greater visual presence to that elegance. You should be able to identify a car as a Lexus immediately, but, until recently, this aspect had been a little lacking. Now that’s changing. Instant visual recognition, for example, is the reason behind our spindle grille — a prominent feature of the new GS and LS F. It may look aggressive at first glance — that’s intentional — but it also conveys its boldness with sophistication and elegance.
Abdullah Abdulghani & Bros. Co are the agents for Lexus vehicles in Qatar and supporting Lexus sales by giving customers excellent service.
The Peninsula
