SYDNEY: The sails of one of the world’s most iconic buildings, the Sydney Opera House, were lit up with images shot by ordinary Australians yesterday for the glitzy “blue-carpet” launch of Samsung’s new phone.
Samsung announced that Australia would be among the first countries to get the new Galaxy S4, which goes on sale globally this weekend in the latest high-tech salvo of its smartphone battle with Apple. It will cost Aus$899 ($920) and orders will open today with full sales to begin in Sydney and Melbourne on Saturday.
The cutting-edge touchscreen device, which boasts an array of technological advances including eye-motion sensors that will pause a video when the user looks away, was unveiled last month at New York’s Radio City Music Hall.
Samsung is touring the device in 11 cities worldwide including Sydney in a series of glamorous events aimed at ratcheting up hype ahead of this weekend’s sale, with costumed performers lining a blue carpet into the Opera House.
Samsung ran a contest among customers ahead of the Sydney event asking them to submit their photos for projection onto the Opera House sails, with hundreds of images selected to be screened over a six-hour window.
AFP
