Doha: Toyota has unveiled the new Hilux to mark the introduction of the eighth generation of the pickup in the Middle East.
It is a redesign of one of the best-known and best-loved nameplates with changes in response to customer demand and feedback to exceed their expectations.
Hiroki Nakajima, Executive Chief Engineer behind the Hilux and a Managing Officer of Toyota Motor Corporation (TMC), said: “Our development concept was centred on ‘redefining toughness’. We aimed to make the new Hilux ‘tougher’ based on a broader interpretation of the word. The message we want to deliver to our customers is embodied in our slogan for the vehicle: A New Era for Pickup. Every Inch a Hilux.”
Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, TMC, said, “The new Hilux is a worthy successor to the earlier generation of models and set to create a reputation while enhancing core values of quality, durability and reliability to a higher level.”
The name Hilux, a combination of the words “high” and “luxury”, was given to underline the truck’s splendour and superiority and the slogan illustrates its reputation as a sturdy, all-conquering vehicle constantly evolving to set new benchmarks for comfort and performance.
It is offered in the Middle East in single cab and double cab configurations, in 2WD and 4WD.
It is offered in Super White 2, Silver ME, Gray ME, Attitude Black MC and White Pearl CS introduced for the first time due to high demand from Middle East customers.
Main features include: Newly developed frame and suspension; improved comfort, toughness and safety due to enlarged side rail cross-section; enhanced off-road performance and comfort due to the upgraded leaf spring suspension and shock absorbers; newly developed engine and transmission; excellent torque in all rev ranges, with improved torque at low speed, thanks to the newly developed diesel engines; extended cruising distance enabled by improved fuel efficiency; reduced engine noise; balanced torque and fuel efficiency due to newly developed six-speed automatic transmission with more steps and optimised gear ratio to maximise engine performance; cutting-edge, luxurious features, including audio system with electrostatic multi-touch control panel, 4WD changeover switch and luxury seats; and rear seat A/C duct that provides improved cooling for passengers.
The Peninsula
