Doha: Swiss luxury watch manufacturer IWC Schaffhausen is taking part in the Doha Jewellery and Watches Exhibition 2014 in partnership with Al Majed Jewellery.
IWC Friend of the Brand and Formula 1 driver Lewis Hamilton will open the exhibition by test driving the Mercedes AMG Petronas simulator.
The simulator will be presented at the IWC booth at Qatar National Convention Centre between February 26 and March 2.
Karoline Huber, Brand Director, IWC Middle East and India, and Jamil Al Majed, Vice-Chairman of Al Majed Jewellery, will host an exclusive event with Hamilton as special guest.
“IWC is proud to be present at the exhibition for the second time and we are pleased to welcome our Friend of the Brand Lewis Hamilton to the region,” Huber said.
As one of the highlights of the exhibition, IWC Schaffhausen will host Mercedes AMG Petronas simulator which Hamilton will start with a virtual race and set the fastest lap time.
Between February 26 and March 2, the simulator will present visitors to the Ingenieur-themed IWC booth with the opportunity to compete against Hamilton and get as close as possible to experiencing the feeling of driving on a Formula 1 track.
IWC Schaffhausen became the official engineering partner of the Mercedes AMG Petronas Formula 1 Team at the beginning of 2013.
This is truly an alliance of greats as both entities reinforce each other’s values – precision, performance and technology.
Inspired by the intriguing and diverse world of its partner, Mercedes AMG Petronas, IWC crafts its timepieces from materials characteristically used in motor sport, such as titanium, carbon fibre and ceramic.
With a focus on technology and development, IWC Schaffhausen has been producing timepieces of lasting value since 1868.
The company has gained international reputation based on a passion for innovative solutions and technical ingenuity.
One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at their finest, combining precision with exclusive design.
The Peninsula
