Doha: In the run up to the international watch show, Baselword, next spring, the sports and lifestyle brand Porsche Design, is presenting another new collection of timepieces: After the renowned German brand, that has become known for its innovative product design, celebrated its passion for racing with the “Chronotimer Collection”, the new “1919 Collection” is honoring another importantmilestone in the brand’s history - the Bauhaus movement in architecture and design, which had a profound influence on the company’s founder, Professor Ferdinand Alexander Porsche.
While the “Chronotimer Collection” represents dynamics and sportiness, the new “1919 Collection” perfectly embodies serenity, well-balanced aesthetics, and purist minimalism, which are key elements of the international success and longevity of the Bauhaus style. The collection will be available at international Porsche Design flagship stores and exclusive fine watch retailers this fall. “With this collection, we are uniting the past with the future,” explains Dr Christian Kurtzke, President & CEO at the Porsche Design Group. “We are honooring the Bauhaus style as a significant element of our brand’s DNA and are celebrating the upcoming Bauhaus centenary in 2019. I don’tknow any other watchmaker that can convey these aspects with the same level of authenticity as Porsche Design.”
The “1919 Datetimer Series 1” uniquely applies the functional standard of modern architecture to the design of high-quality timepieces. The characteristic gaps at the band attachment and the form — locking transition into the strap add particular lightness to the puristic aesthetic. The reduced structure of the dial draws the attention to the essential information, the display of time and date. It comes in four individual models of timeless elegance and handcrafted perfection that have been crafted to last.
Porsche Design gets in the fast lane with new generation of timepieces It has been more than four decades since Porsche Design revolutionised the premium watch industry for the first time by launching the world’s first matte all-black Chronograph I.
Today, the renowned forge of innovation presents a brand new collection – the “Chronotimer Collection” – reflecting the new direction of the European luxury and lifestyle brand.
The Peninsula
