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Business / World Business

Why Sergio Marchionne stood out as an auto industry leader

Published: 25 Jul 2018 - 11:50 pm | Last Updated: 20 Nov 2021 - 01:55 pm
Sergio Marchionne, gives a speech during the presentation of the new Alfa Romeo Sauber Formula One Team car at the Alfa Romeo Historical Museum in Arese, near Milan on December 2, 2017.  AFP / Marco Bertorello

Sergio Marchionne, gives a speech during the presentation of the new Alfa Romeo Sauber Formula One Team car at the Alfa Romeo Historical Museum in Arese, near Milan on December 2, 2017. AFP / Marco Bertorello

Associated Press

MILAN:  Sergio Marchionne, the founding CEO of Fiat Chrysler Automobiles who died Wednesday, was widely recognized as an industry leader. Here's a look at some of his biggest accomplishments.

CREATING VALUE
Since taking over Fiat in 2004, Marchionne has grown the company's market value by more than tenfold. Fiat's share prices rose from 1.4 euros ($1.64) to as much as 20 euros ($23.4) this year. That increase reflects the takeover of Chrysler but also the spinoff of key units, like Ferrari.

GETTING CASH FROM GM
The key to relaunching Fiat was getting General Motors to pay $2 billion in 2005 to sever ties. It was the move that made Marchionne's name as a dealmaker. The two companies had had a legal contract by which Fiat could have forced GM to buy out the company. GM was afraid of taking on Fiat and its debt. So Marchionne convinced it to pay the divorce fee instead - money that helped Fiat get back on its feet.

BUYING CHRYSLER FOR NOTHING
In 2009, as CEO of Fiat, Marchionne struck an agreement to take over Chrysler without putting down a penny. In exchange, it offered its small-car technology, which Chrysler had been lacking. That saved Chrysler from liquidation and since then it has become the profit-leader in Fiat Chrysler Automobiles.

SPINOFFS
Marchionne unlocked wealth by spinning off subsidiaries, above all the sports car and racing unit Ferrari and the construction vehicles manufacturer CNH. Ferrari is now worth 27 billion euros ($32 billion) and CNH about 18 billion euros ($21 billion).