DOHA: The Bedaya Center for Entrepreneurship and SME Development, in cooperation with social media expert and trainer, Ammar Mohammed, organised a two-day course last week in Katara.
Aiming to offer entrepreneurs and businesses a deeper understanding of how to promote themselves on key social media websites, the Bedaya Center course presented a comprehensive strategy of how to make an effective online imprint by identifying business goals and planning a campaign accordingly to leverage social media websites.
The course featured the steps needed with excellent ideas thrown in, to guide attendees through the process of effectively publicising themselves online by disseminating their ideas and spreading their influence. Ammar Mohammed tackled the basic principles that could help businesses market themselves, and the best ways to identify the most suitable social media websites to do this. Mohammed also addressed a number of key issues such as the necessity of marketing oneself online in today‘s world, how to handle people with differing points of view and how to gauge the extent of one’s influence on social media websites. Mohammed also pointed out how to raise the number of one’s followers and the importance of developing a 30-day plan for online self-marketing.
This was the second time the course was held in Qatar to walk business people through the process of promoting themselves via the most popular social websites such as Twitter, Instagram, and Facebook.
“The special thing about the course was the three-month action plan aiming to monitor people’s interaction, the level of their influence, and the nature of the content they provide via social media,” added Mohammed. The Peninsula
