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Business / Qatar Business

Canon Middle East to expand in East Africa

Published: 26 Jun 2014 - 12:42 am | Last Updated: 25 Jan 2022 - 01:18 am

Doha: Canon Middle East, a leader in imaging solutions, has expanded its partnership with MFI International Group for the distribution of Canon products, after sales services and MPS solutions in East Africa.
The collaboration will help meet consumer demands in the region while diversifying Canon’s business offering. To further strengthen Canon’s coverage and to get closer to customers, the agreement will span the countries of Kenya, Tanzania, Uganda, Rwanda and Burundi. 
With the increased demand for imaging innovation and connectivity, MFI International Group will focus on the distribution of Canon’s Office BW/Colour – Advanced Office Range, Professional Print, Professional Scanners and Large Format Printers products while providing after sales services and Managed Print Services and solutions to increase productivity. MFI International Group was established in 1984 and is represented in over 14 countries. 
Anurag Agrawal, Canon Middle East Managing Director, said: “Canon has previously worked with MFI in Kenya and Tanzania to distribute Professional Print solutions. Their consultative approach and ability to provide excellent services to ensure customer satisfaction was a great incentive to expand our partnership with them and become closer to our customers.”
Arief Madhani President of MFI International Group, said: “Our partnership with Canon Middle East will ensure that MFI productivity is maintained with the help of their professional technocrats.” 
The Peninsula