Alfardan Automobiles, the BMW Group importer in Qatar, has announced a growth of 12 percent for BMW and 27 percent for MINI sales during the first half of 2014. The combined growth of both brands equates to a 13 percent increase in sales compared to the same period in 2013.
The BMW 3 Series was the best-selling model which saw a 184 percent increase in sales followed by the X5, 7 Series and 5 Series models. Sales for the MINI brand during the first six months of the year were led by the first Sports Activity Coupé in the premium compact segment; the MINI Paceman. The MINI Cabrio and MINI Countryman were also strong contributors with 100 percent and 35 percent growth respectively.
Overall, BMW Group Middle East sales across the Middle East region increased 25 percent during the first half of 2014 compared to the same period last year. A total number of 15,797 BMW and MINI vehicles were delivered to customers across 12 Middle East markets.
The Peninsula
