Dubai: Al Rawabi, the UAE’s locally based dairy producer by herd size and production capacities, yesterday said that it is planning a new investment of Dh80m this year to enhance production and to enter new export markets in the region.
Addressing a press conference to unveil the company’s growth plans in the context of the recent elevation of Dr Ahmed El Tigani as the CEO of the company, officials said that the new investment follows last year’s Dh25m in state-of-the-art cold storage infrastructure.
Congratulating Dr El Tigani on his new role and commenting on the company’s consistent growth milestones over the years, Abdallah Sultan Al Owais, Chairman, Al Rawabi Dairy Company, said: “In 2015, we grew by 15 percent compared to an industry average of 7 percent. This achievement is the result of strategic thinking, phased investments over the years, innovation and commitment of Dr El Tigani and his team to the brand. We have an ambitious road ahead and our mission is to be a MENA brand by 2020 with presence in key markets across the region.” He said that the company is confident that it will grow by 15 percent this year too.
As part of streamlining processes, Al Rawabi will also centralise operations of stores for more effective supply chain management and increased productivity.
The chairman said that this year Al Rawabi will add a new modern state-of-the-art automated facility which will help the company increase output to 70 percent from the current 30 percent.
Currently, Al Rawabi produces 175,000 litres of fresh juice products and 325,000 liters of dairy products daily. The company had invested Dh125m to expand farm facilities and dairy cattle in 2013 and another Dh22m in 2014 in new third generation filling and pasteurization lines as part of its strategy to become a regional leader. Agencies
