DOHA: The Qatari Business-women’s Association (QBWA) yesterday announced to have signed a Memorandum of Understanding (MoU) with Turkish Airlines, setting the stage for more cooperation to implement multiple future projects of mutual interest, according to a press statement.
The MoU incorporated a number of key terms, the most notable of which is the non-exclusive deal related to women empowerment and engagement projects, as well as planning and seeking to carry out a wide variety of social initiatives.
The agreement supports the social strategies of the two parties with QBWA’s inherent goal to boost women’s economic participation and build a network of relationships and partnerships with major companies and organisations around the world, and Turkish Airlines’ efforts to supporting projects that ensure more effective participation of women across all economic and commercial sectors.
Through QBWA’s network, Turkish Airlines will also launch special flight offers for women and families and be able to promote Turkish tourism and commercial sectors in general.
“This partnership with Turkish Airlines has a special importance for QBWA, and we are delighted to work with a global institution of such magnitude, particularly that it considers CSR as part and parcel of its overall growth strategy. Partnering with Turkish Airlines highlights the fact that a productive common ground to generate both social and commercial gains is always possible, and even a necessity in today’s business world.
“We are highly confident that the Agreement will benefit Qatari women and society, and we are looking forward to working with Turkish Airlines and proving that Qatari women can make the most reliable partners to boost the company’s commercial activities and further expand their social responsibility,” said Aisha Al Fardan, QBWA Vice-Chairwoman.
Mehmed Kursad Caymaz, General Manager of Turkish Airlines, Qatar, said: “As part of Turkish Airlines efforts to engage with the local community and facilitate growing business relations between Qatar and Turkey we are honoured to have partnered with QBWA. Supporting QBWA in their efforts to highlight women’s contribution to Qatar’s economic activity constitutes a real gain both to Qatari women and the society at large.”
The Peninsula
