Fifty One East launched Anya Hindmarch “Sticker Shop”, at Lagoona Mall, that ’sticker up’ your handbag or phone or notebook and make it into your own personal artwork or buy bags that already have sticker designs worked into the leather. For this project The Anya Hindmarch Sticker Shop collaborated with Charlotte Stockdale of Chaos Fashion on ‘Stickershop’.
Anya Hindmarch said: “SS15 was inspired by the idea of taking stickers that were my schoolgirl version of ‘personalisation’ but making them beautifully and handcrafted in leather. My idea was that you can ’sticker up’ your handbag or phone or notebook and make it into your own personal artwork or buy bags that already have sticker designs worked into the leather. I love the combination of a grown up snakeskin handbag smothered in leather stickers”
Enthused by school-day nostalgia, the SS15 ‘Fixation’ collection joins playfulness, humour and creativity together with modern luxury in a neon spectrum of graphic prints and bungee-cord details. Stickers take centre stage this season, showcasing Anya’s passion for personalisation in a contemporary context, reminiscent of schoolgirl nostalgia. The collection radiates a bold colour scheme of bright neons, emeralds and cobalts juxtaposed with chalk whites, blush pinks and pale blues. Classic styles such as the Ebury and Bathurst are reconstructed in leather and python with perforated, printed and embossed patterns for the added surprise detailing that has become synonymous with the brand.
The Peninsula