DOHA: Abdullah Abdulghani & Brothers Company (AAB), the official dealer of Toyota automobiles in Qatar, is demonstrating the auto-giant’s hybrid technology, the All New Toyota Prius, through different activities at Qatar Motor Show 2016.
The company is showcasing its unique features, where the visitors can enjoy a unique personalised experience, allowing them to closely witness and experience the hybrid technology.
In addition, Toyota is also displaying a variety of vehicles from its best-selling SUV and sedan range, including the latest versions of Land Cruiser, Rav 4, Camry, Avalon, New Prius and the Concept FT1 at its stand (at Hall No 1) which features the company’s new global stand design in the form of a Wave in motion, said in a statement yesterday.
The stand design is dynamic and simple, energetic and pure and is an illustration of the Japanese principle of Seijaku, the “active calm” or serenity in the midst of activity. The stand creates an immersive environment that guides the visitors on an exciting journey through state-of-the-art technology: from the large, impressive staging to the small playful design details on to a tangible experience of the product itself.
Abdul Rahman Abdul Jalil Abdulghani, Vice Chairman of AAB said: “On behalf of Toyota, Abdullah Abdulghani & Brothers Company, I have the pleasure to welcome you all to the TOYOTA Booth that has been built under the WAVE concept which conveys a feeling of dynamic vibrancy.”
“In line with Toyota’s brand promise of Waku Doki - Fun to Drive, Stylish, Youthful and Innovative, we are revealing today, and for the first time in Qatar, the All New Toyota Prius that has rewritten the Hybrid Rule Book it had created nearly two decades back. Toyota engineers understand that today’s customers want all the traditional benefits of a hybrid, but don’t want to compromise on looks and performance. So they have upgraded the earlier Prius inside and out to deliver the complete package - emotional styling, smarter technology and impressive mileage, in a vehicle that’s more fun to drive than ever,” he added.
“The new Prius’ premium interior debuts advanced technology complemented by features that are functional, fun and also delight the eyes. The wrap-around dash design, form-hugging seats, ease of controls and enhanced visibility combine to make the new Prius a highly engaging automobile. Prius has set the global benchmark for hybrids, but now is breaking its own boundaries with more engaging style and fun-to-drive dynamics.”
The FT-1 concept’s design is a brilliant fusion of both emotional and rational factors that delivers an exciting and dramatic design expression with a unique Toyota identity. This new interpretation of the FT-1 with its sensational visual presence will set the stage for more from Toyota in our efforts to create the best in car design.
The Peninsula
