Doha, Qatar: Qatar Airways unveiled its first-ever digital destination, ‘QVerse Island’ in Fortnite, one of the world’s most popular digital environments. QVerse Island reimagines the capital of Qatar, Doha, by offering travellers a new, immersive way to explore the city while engaging with the airline’s brand experience.
The game starts at Hamad International Airport where players can interact with Sama, Qatar Airways’ digital cabin crew and explore various locations, including ‘The ORCHARD’. Once on the island, players will take on fun-packed, mission-based challenges guided by Sama, across Doha’s landmarks and other iconic attractions. The island is also studded with hidden spots for players to uncover ‘golden tickets’ that unlock the chance to win travel rewards and flights.
Sama is a prominent digital figure across Qatar Airways’ platforms who plays a central role as the in-world guide in QVerse Island. Her presence in Fortnite strengthens the continuity of Qatar Airways’ digital identity that includes the airline’s immersive web experience, QVerse, online brand storytelling, experiential activations, and interactive environments. By guiding players, Sama is bringing the airline’s brand to a new digital space.
Travel intent is increasingly shaped through various digital channels, including social media platforms and immersive gaming environments. Qatar Airways, through the QVerse Island, is extending its presence to such ecosystems to actively engage with travellers long before they search for their next journey. By introducing Doha within Fortnite, the airline is ushering in a new era where virtual adventures are transformed into tangible travel experiences and rewards.
The launch aligns with Qatar Airways’ growing investment in next-generation digital experiences, including the rollout of Starlink connectivity – the fastest on a widebody fleet.
Together, QVerse Island, Sama, and Starlink represent the airline’s commitment to creating a connected, digitally-intuitive travel experience that begins long before take-off.
