Malabar Gold and Diamonds launched a 40-day summer shopping promotion ‘Sparkling Summer’ aimed at tapping the summer holiday shopping market.
The promotion started yesterday and continues till July 6 and will see shoppers winning up to a total of two million worth of diamond gift vouchers all over GCC.
Customers could win diamond gift vouchers worth QR1,000 or QR10,000 through raffle draw for every QR2,000 spend on gold and diamond jewellery at the company’s outlets in Qatar.
“Expatriates travelling back home for vacationing usually spend a lot on shopping mostly for their families and friends — due to strong family ties. However, this multiplies if there is a wedding in the extended family,” Shamlal Ahamed M P, Managing Director for International Operations at Malabar Gold and Diamonds, said.
“Our Sparkling Summer promotion is aimed at offering value addition as well as a bit extra on their purchase – that will help them spread happiness and smile among more family members.”
The company is also offering zero deduction on all 22 carat gold exchange, which will help consumers to buy new designs in return for the old ones.
Shamlal Ahamed MP, Managing Director for International Operations at Malabar Gold and Diamonds, said that he expects a higher sale during this summer.
“Five years since the economic downturn, we are witnessing some real growth in the Qatar and GCC economy. With a significant growth in the GDP, there are signs of increased spend by the average wage earners, who had reduced non-essential spending for nearly half a decade,” he said. “We see these consumers opening their purses and spending more. Our latest promotion will go a long way in offering the best value for money and help stimulate the economy.” The Peninsula
