Officials and guests during the launch of Nespresso’s third flagship store and recycling programmet at Doha Festival City.
Nespresso, the world leader in the production of premium coffee, has launched its third flagship boutique in Doha Festival City, in the presence of the Swiss Ambassador to Qatar, Etienne Tevez and Senior Management of High Trading International, headed by Fawaz Al Idrissi, Senior Vice President, Senior Management of Nespresso in the Middle East and Africa, headed by Sergey Makarin. The opening ceremony also commemorated the launch of the renowned Nespresso recycling programme in Qatar in collaboration with Gulf Contracting Company.
"We are delighted to officially launch the Nespresso recycling program, in conjunction with the opening of our latest flagship boutique in Qatar," stated Sergio Makarin, Executive Business Director — Nespresso Middle East and Africa.
"We are aware and committed today more than ever as a global company to preserve the our oceans, especially as the climate changes, and we seek to contribute to reducing the problems that cause global warming by incorporating the capsule recycling project in Nespresso Coffee, responsible aluminum management and carbon reduction in our operations," he added.
Fawaz Idrissi, Senior Vice President of Hai Trading International, the exclusive distributor of Nespresso in Qatar, said: "With the opening of the latest Nespresso boutique in Doha City, patrons will have access to the finest coffee. Recycling by placing their capsules at the nearest store or delivering them when they receive their coffee whenever they want. We are excited to collaborate with Nespresso in this responsible and ambitious initiative and we firmly believe that protecting the environment is important to ensure the continuity of future generations."
The recycling programme aims to treat the used coffee capsules. The aluminium used in the capsules is recycled, while the coffee residue is used to produce organic fertilizer. This is in line with the brand's commitment to environmental conservation and sustainable development, which is one of the pillars of Qatar’s National Vision 2030. Iyad Sabarini, Managing Director of High Trading International, said.
Nespresso's relationship with the community and the local market in Qatar has yielded impressive successes for the company, especially since this shop is the third flagship store for Nespresso in Qatar, which is the first to have a recycling program. Campaigns have been launched to raise awareness of the importance of recycling, beginning with the fact that the idea was prepared locally and officially launched today in Qatar. In collaboration with Doha-based Qatari designer Yasmine Mansour, Nespresso has celebrated her creative vision with Nespresso capsules to encourage and support the Benspresso recycling project.
