Doha: PepsiCo, one of the leading food and beverage companies, yesterday announced the opening of its first innovation facility in the Middle East. The facility, will serve as a hub of new products and flavors innovations for PepsiCo’s businesses across the region.
The new facility is equipped with an advanced culinary centre and test laboratories focused on developing and tailoring PepsiCo food and beverage brands for distinct, locally relevant taste preferences throughout the region.
The new facility will allow researchers to quickly test new product ideas and support efforts to significantly accelerate the pace of PepsiCo’s innovation across the region.
The facility is the first PepsiCo food and beverage innovation centre in the region, which is designed to continue PepsiCo’s efforts to unlock new opportunities for breakthrough innovation across the company’s diverse portfolio of complementary brands and enable greater speed and efficiency throughout the entire R&D and innovation process. The new facility in Dubai will also work collaboratively with other PepsiCo R&D locations around the world to share insights and best practices.
“Innovation has always fuelled PepsiCo’s growth engine and enabled us to build a portfolio of great-tasting, convenient food and beverage brands that are loved by consumers around the globe,” said Omar Farid, PepsiCo president for Middle East and Africa. “The new facility is a game-changer for our business that we anticipate will fast forward our innovation process throughout the entire region.”
“PepsiCo continues to build global research and development capabilities that are differentiating our brands in the marketplace and driving attractive new growth opportunities,” said Jan Weststrate, Senior Vice President R&D PepsiCo Asia, Middle East & Africa. The Peninsula
