MANILA: The Metropolitan Manila Development Authority (MMDA) and outdoor advertisers have finally agreed on the regulation of advertising billboards in Metro Manila, particularly those found along the Metro’s major roads.
On Wednesday, the MMDA signed a memorandum of agreement with the Advertising Board of the Philippines (AdBoard), the Philippine Association of National Advertisers (PANA), the Association of Accredited Advertising Agencies of the Philippines (4As) and the Outdoor Advertising Association of the Philippines (OAAP).
Under the agreement, the construction of billboards and the acquisition of new billboard sites by members of OAAP will be suspended during a period of six months.
Only those OAAP members that have already pending applications and had substantially complied with the documentations demanded by government agencies concerned shall be allowed to put-up new billboards.
During the moratorium of six months, the MMDA will also refrain from dismantling the billboards of OAAP members.
All advertising tarpaulins which were earlier taken down and confiscated from billboard frames owned by OAAP members will also be released by the MMDA and will be re-installed during the same period.
The Philippine star
