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Business / Qatar Business

Domasco announces launch of premium sedan Volvo S90

Published: 30 Nov 2016 - 09:56 pm | Last Updated: 13 Nov 2021 - 05:00 pm
Peninsula

The Peninsula

Al-Futtaim’s Doha Marketing Services Company  (Domasco), the distributor for Volvo cars in Qatar, has announced that the game changer premium sedan, Volvo S90, is now available in the Volvo showroom.
The S90 marks a giant step forward for Volvo Cars. The Swedish car maker is better known for its SUVs, but with the launch of the S90 Volvo is clearly intent on shaking up the premium sedan segment with its distinctive executive class sedan.
Equipped with a host of new technologies ranging from cutting edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation.
The S90 has taken a big stride forwards in terms of driving dynamics, performance and ride. Completely redesigned the Volvo driving experience from the ground up to deliver a sense of precision, engaging control and comfort.
Commenting on the launch of Volvo’s premium four-door, five-seat flagship sedan, Faisal Sharif, the Managing Director at DOMASCO said, “The S90 brings something entirely new to this rather conservative premium sedan segment and delivers a visual expression that exudes leadership and confidence on the exterior.
On the inside the S90 is taken to the next level, delivering a high-end luxury experience that promises comfort and control.” He added, “We are delighted to offer this innovative new model to our customers here in Qatar.”
The S90 carries the proud and confident face of Volvo’s new design language, along with classic Volvo styling cues. Key features include the iconic “Thor’s Hammer” LED headlight design, the new grille, and the expressive use of the Volvo word mark on the rear.
In the cabin, Volvo has taken cues from the success of its XC90 model and raised the bar with new details on the dashboard and instrument panel, including new air blades that stand vertically on each side of the Sensus user interface.
“It is classy and cool. The exterior is exceptionally well surfaced with a fantastic stance and the sort of clean lines that are singularly appropriate of a Scandinavian design.
The interior masters the art of blending innovative technology and natural materials into an elegant, welcoming and tasteful ambience.” said Andrew Parrott, Head of Sales and Marketing for Volvo at Domasco.
“The S90 provides luxurious comfort and confidence-inspiring handling and braking performance, while also offering class-leading drivability and safety performance. We are inviting Volvo enthusiasts to indulge themselves in a test drive in this game changer premium sedan.”