Reading campaign in progresss.
Education City recently played host to the National Reading Cam-paign’s ‘Characters’ Village’, with over 12,500 visitors enjoying a range of ‘edutainment’ activities in-spired by the campaign’s six iconic storybook characters. For five days, Qatar Foundation’s Ceremonial Court and Green Spine were transformed into mini worlds of fantasy and fun, with separate character zones built around Little Red Riding Hood, Pinoc-chio, Alice in Wonderland, Joha, Little Lulu, and Sinbad.
The event forms part of a nationwide collabo-rative effort to foster a book-loving culture in Qatar.
Khalifa E. Al Kubaisi, Head of Press Office, Qatar Foundation, said: “This weekend’s ‘Characters’ Village’ has proven invaluable in reinforcing the National Reading Campaign’s primary objective, to cultivate a book-loving culture in Qatar. We want to inspire children to become excited about reading, as we firm-ly believe it’s fundamental to most cognitive learning processes.”
“We created separate zones for each of the campaign’s six characters. Utilising a ‘learning through play ’ approach, the event was specifically designed to engage the imaginations of local children by strengthening the message that reading can be fun, exciting and informative, and not only academic,” Khalifa concluded.
