DOHA: Sheikh Faisal bin Qassim Al Thani, Chairman of Al Sawari Holding and Qatari Business Association, and Amruda Nair, Joint Managing Director and Chief Executive Officer, Aiana Hotels &Resorts LLC, have signed a joint venture agreement to create Aiana Hotels & Resorts, a global hotel management company with the fabled Indian service ethos at its heart.
The new joint venture company Aiana Hotels & Resorts will embody a hospitality brand of upscale hotels and leading operator of hotels, resorts and serviced apartments in the Middle East, Indian sub-continent and South East Asia. The joint venture combines the resources and visionary entrepreneurial skills of Sheikh Faisal with the hospitality expertise and passion of Amruda Nair, herself a third generation hotelier, driven by a desire to redefine hospitality today.
Aiana Hotels & Resorts reflects the strengths of its principals —business excellence and Indian hospitality to cater for the growing demand for value added offerings in the upper upscale hospitality segment and offers hotel owners an effective management solution from an experienced team of hospitality specialists. The joint venture, with both partners having an equal share, will be based in Doha and operate under the name Aiana Hotels & Resorts LLC.
H E Sheikh Ahmed bin Jassim Al Thani, Minister of Economy and Commerce, stated at the signing ceremony that “Qatar is taking an unprecedented leap in development due to the economic boom the country is experiencing at all levels, clearly illustrated by the projects we are set to carry out over the next few years, especially in infrastructure.”
“I am delighted to witness the signing of the memorandum of understanding with the aim of introducing a new brand to the Qatari hospitality market that is already home to several internationally renowned names”, added Sheikh Ahmad.
Sheikh Faisal said: “Given the long standing relationship between Qatar and India, there is a great synergy in the similar way that we travel. This is why we want to bring Aiana as a new lifestyle hotel brand to the Middle East and will continue to support Aiana through our ambitious expansion plans for acquisitions in key destinations starting with the property in Doha with many more to follow in Western Europe (London) and the US.”
Amruda Nair said: “With the launch of Aiana Hotels and Resorts, I am delighted to be introducing a brand I am confident will become the preferred choice of travellers seeking authentic and immersive experiences that will stay with them long after they have checked out.”
The Peninsula
