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World / Americas

Twitter to share ad revenue on videos by US individual users

Published: 31 Aug 2016 - 12:08 am | Last Updated: 17 Nov 2021 - 05:58 pm

New York: Twitter Inc said it would share some of the advertising revenue on videos created by its individual users in the United States as part of an expanded video advertising programme.
The microblogging service provider’s Amplify Publisher Program is currently restricted to organisations such as the National Football League.
Twitter will also allow advertisements that precede the streaming of videos uploaded by individual users, the company said in a blog post yesterday.

Reuters

New York: Twitter Inc said it would share some of the advertising revenue on videos created by its individual users in the United States as part of an expanded video advertising programme.
The microblogging service provider’s Amplify Publisher Program is currently restricted to organisations such as the National Football League.
Twitter will also allow advertisements that precede the streaming of videos uploaded by individual users, the company said in a blog post yesterday.

Reuters