Doha: Fifty One East, Qatar’s favourite department store, and Sony Middle East and Africa have further strengthened their support of the annual Emir Cup by their continuous partnership with the Qatar Football Association (QFA).
Sony is the Official Sponsor of the Emir Cup for the sixth year consecutively; reaffirming their commitment towards the country’s sports events in general, and this popular football event, in particular.
Organised by QFA, the Emir Cup is the 44th edition of the revered tournament in men’s football, and is played by the first and second division clubs of the Qatari football league structure.
Bader Al Darwish, Chairman and Managing Director of Darwish Holding, said: “We are proud of our long term partnership with the QFA to support the most prominent event in Qatar, the annual Football Emir Cup, knowing that football is the most popular sport in the region.”
“Fifty One East and Sony have been strongly linked to significant sports happenings in Qatar and the Emir’s Cup tops off our track record. The tournament has grown year on year to become the most energetic sporting event in Qatar that brings together the entire community and promotes local talent, he added.
“This is our sixth year in our partnership with the Qatar Football Association, who has invested a lot of effort to turn the tournament into an engaging and unique experience for everyone in the country,” said Al Darwish.
Mansoor Al Ansari, General-Secretary of Qatar Football Association (QFA), said: “We are very pleased that Sony and Fifty One East are partnering with us for the sixth consecutive year,” he said.
“This partnership will enable innovative and exciting ways to bring excitement to our Emir Cup fans in Qatar this year and will see Sony and Fifty One East’s involvement in Qatar’s most prestigious football tournament of the year through a comprehensive promotional campaign,” the QFA General-Secretary added.
The Peninsula
Doha: Fifty One East, Qatar’s favourite department store, and Sony Middle East and Africa have further strengthened their support of the annual Emir Cup by their continuous partnership with the Qatar Football Association (QFA).
Sony is the Official Sponsor of the Emir Cup for the sixth year consecutively; reaffirming their commitment towards the country’s sports events in general, and this popular football event, in particular.
Organised by QFA, the Emir Cup is the 44th edition of the revered tournament in men’s football, and is played by the first and second division clubs of the Qatari football league structure.
Bader Al Darwish, Chairman and Managing Director of Darwish Holding, said: “We are proud of our long term partnership with the QFA to support the most prominent event in Qatar, the annual Football Emir Cup, knowing that football is the most popular sport in the region.”
“Fifty One East and Sony have been strongly linked to significant sports happenings in Qatar and the Emir’s Cup tops off our track record. The tournament has grown year on year to become the most energetic sporting event in Qatar that brings together the entire community and promotes local talent, he added.
“This is our sixth year in our partnership with the Qatar Football Association, who has invested a lot of effort to turn the tournament into an engaging and unique experience for everyone in the country,” said Al Darwish.
Mansoor Al Ansari, General-Secretary of Qatar Football Association (QFA), said: “We are very pleased that Sony and Fifty One East are partnering with us for the sixth consecutive year,” he said.
“This partnership will enable innovative and exciting ways to bring excitement to our Emir Cup fans in Qatar this year and will see Sony and Fifty One East’s involvement in Qatar’s most prestigious football tournament of the year through a comprehensive promotional campaign,” the QFA General-Secretary added.
The Peninsula
