Popular video app TikTok, owned by China-based ByteDance Ltd., is testing a disappearing stories product as part of an effort to encourage more users to share content on the service.
Images of the new product appeared on Twitter Wednesday from Matt Navarra, a British social media consultant. A TikTok spokeswoman confirmed that the company is running a pilot project for a stories product in a few markets.
"We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” she said in a statement. "Currently we’re experimenting with ways to give creators additional formats to bring their creative ideas to life for the TikTok community.”
