Doha, Qatar: Global cool automotive brand iCAUR tonight spectacularly hosted its grand Brand Night in Dubai, UAE, marking the Global debut of two heavyweight new models — the rugged mid-to-large SUV iCAUR V27 REEV and the smart boxy SUV iCAUR 03T REEV.
The event represents a key milestone in iCAUR’s deepening global market presence and boldly declares its unique identity and innovation strength as the “global cool player” with segment-leading golden range-extender technology and groundbreaking cool store design.
The launch instantly ignited excitement among users worldwide, with the cool store design establishing the brand as a new offline hotspot for the young and young at heart.
As of the end of June 2025, Chery Group has reached a milestone of 5 million vehicles exported, becoming the first Chinese automotive brand to achieve this landmark. As a key pillar of Chery’s global NEV strategy, the iCAUR brand leverages the Group’s worldwide resources to build a fully digitalized system covering both R&D and manufacturing. Entering the market as a cool player for the young and young at heart, iCAUR is bringing fresh energy to the global NEV landscape.
At the Brand Night event, iCAUR unveiled two new models: the rugged mid-to-large SUV V27 REEV and the smart boxy 03T REEV. Both vehicles build on iCAUR’s distinctive, J-style design language, combining rugged aesthetics with cutting-edge innovation. These models are set to deliver a cooler, higher-quality mobility experience for users worldwide.
As iCAUR’s first rugged mid-to-large SUV, the V27 REEV represents a significant step forward in the brand’s commitment to category innovation. Rooted in the J-style design philosophy, the V27 blends retro aesthetics with modern technology, creating a striking visual identity defined by rugged character. The vehicle’s bold body lines, wide horizontal front grille, pronounced bumper, and squared wheel arches convey a firm stance. Meanwhile, the round daytime running lights add a retro charm, making the V27 REEV stand out from conventional SUVs.
With its bold proportions, the V27 REEV delivers a striking visual presence that far exceeds expectations in its segment, measuring over 5 meters in length and nearly 2 meters in both width and height.
Whether it’s family camping with full gear, comfortable journeys for multiple passengers, or carrying essential equipment for off-road adventures, the V27 is built to meet diverse mobility needs with ease. It fully embodies the growing demand for practical space — positioning itself as a true all-scenario leader set to redefine the value benchmark in the mid-to-large SUV segment.
The V27 also offers exceptional range performance, eliminating anxiety on long journeys. Its golden REEV powertrain ensures stable, consistent power delivery, even in complex terrain conditions. From effortless daily commutes to long-distance explorations, the V27 REEV adapts seamlessly — making every drive smooth, confident, and worry-free.
The iCAUR 03T REEV is a smart boxy SUV designed for young and young-at-heart drivers. Equipped with a class-leading i-AWD system, it continuously monitors road conditions. It dynamically adjusts power distribution for optimum traction and stability. Whether navigating rain-slicked city streets or gravel-covered mountain trails, the 03T REEV delivers confident control across all terrains. As a cool player for every journey, it empowers users to explore freely and drive with confidence.
The 03T REEV features a pioneering all-aluminum multi-cavity cage body that significantly reduces overall weight while enhancing structural integrity. Its honeycomb-style embedded high-strength aluminum beams create a robust safety shell. In the event of a collision, the body efficiently absorbs and dissipates impact energy, safeguarding the survival-safe cabin.
