The officials at the launch of the all-new 2019 Lexus ES.
DOHA: After nearly three decades of unprecedented success in the luxury segment, Lexus is forging a new, more ambitious path as it unveiled the all-new 2019 Lexus ES in Doha yesterday.
Long known for its unparalleled comfort, refinement, and luxury appointments, the all-new Lexus ES builds on its strengths with an all-new platform that allows for a more dynamic exterior design and even better driving performance.
Firas Mufti, Senior Marketing Manager, opened the event by disclosing some background information about the Chief Engineer Yasuhiro Sakakibara, the person responsible for the new ES. Sakakibara had one clear goal when it came to the ES: ‘Transform its image.’
That meant further sharpening a sedan, known primarily for comfort and quietness, and adding class-leading handling and power that you can feel and hear.
According to Sakakibara, the all-new Lexus ES has been built to deliver a fundamentally higher level of performance than any of its predecessors.
He revealed: “With every new generation of the ES, the team works towards exceeding our customers’ needs and expectations. The all-new 2019 Lexus ES embodies our vision of developing a model that blends key elements of design and performance in a way that would deliver a higher level of enjoyment for its drivers and passengers. We knew this ES had to feel responsive and easy to drive, no matter what kind of road it was on. That can only be achieved with a solid foundation.”
Yugo Miyamoto, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, said: “We are thrilled to announce the launch of the all-new Lexus ES in Qatar to complement the phenomenal success of the model and also to pave the way for a futuristic driving experience in the region.”
“Building on the distinctive characteristics of the ES, such as the unparalleled ride comfort and quietness, refinement, and luxury appointments, the Lexus engineers challenged their craftsmanship to sculpt the exciting, all-new sedan.”
One of two major additions to the all-new Lexus ES lineup includes the ES 300h, an electrified hybrid model, which combines two power sources consisting of a petrol engine and two electric motors.
The class-leading hybrid electric model enables customers to contribute to a sustainable future while enjoying increased driving satisfaction and engagement provided by its advanced technologies and cabin quietness, as well as its acceleration smoothness, especially when starting off.
