Doha: GE unveiled a roadmap that defines the ‘Future of Work’ to unlock the true growth potential of the Middle East, North Africa and Turkey (MENAT) region.
At the Special Meeting of the World Economic Forum on ‘Unlocking Resources for Regional Development’ being held in Istanbul, GE highlighted the macroeconomic impact of its ‘Future of Work’ outlook in redefining economies of scale, creating new jobs for youth, reshaping supply chains, promoting small and medium enterprises and accelerating the pace of innovation.
“Mapping the Future of Work in MENAT”, co-authored by Rania Rostom, GE’s Chief Innovation Officer, GE MENAT, and Marco Annunziata, GE’s Chief Economist, highlights the enormous opportunities of the region to leverage the power of innovation through three fundamental forces — the Industrial Internet, Advanced Manufacturing and the Global Brain. The interplay of these three elements can contribute to a technological transformation that GE calls ‘The Future of Work.’
“The Future of Work is a unique opportunity for the region, where GE has a presence for over 80 years,” said Nabil Habayeb, President & CEO, GE MENAT. “By drawing on our experience, expertise and partnerships in the region, The Future of Work sets a roadmap to increase productivity and efficiency of organizations, ultimately transforming economies.”
Rania Rostom said that the transformational change stemming from The Future of Work approach will positively impact design and manufacturing processes, supply chains and distribution networks.
The Peninsula
