DOHA: Alfardan Automobiles, the official MINI importer in Qatar, unveiled the interactive MINI City experience at Villaggio Mall in Doha yesterday, giving thousands of MINI fans and car enthusiasts access to some of the brand’s most popular models.
The MINI City display, open from September 28 to October 11, has been offering great value-additions to customers looking to purchase the MINI John Cooper Works Countryman as well as the MINI 3-Door and 5-Door Hatch. The host of special offers and additional service benefits include MINI service for 5 years / 60,000km and 3 years’ warranty on unlimited mileage, one-year free insurance, registration, window tinting as well as folding MINI bicycle and one-night stay in the luxurious Marsa Malaz Kempinski Hotel on the Pearl.
Visitors are invited to venture into the MINI City, an all encapsulating space inspired by the individualistic spirit of the MINI Hatch and the adventurous spirit of the MINI Countryman. The interactive display invites one and all to come and discover their MINI personality through five different districts; MINI District, MINI Connected, MINI Art; MINI Beach and MINI Customize.
MINI District, inspired by the age old Monopoly game, allows fans to play the MINIPOLY board to be in with the chance of winning a MINI to drive for a week or send a personalised post card to their loved ones from a London post-box. At MINI Beach, fans can kick back with a mocktail and experience the laid-back side of MINI. MINI Connected is a cozy and connected space where the latest in VR technology takes visitors on an immersive journey, bringing to life the MINI experience. At MINI Art, fans can discover their MINI personality and reveal a personalised message at an RGB colour combination wall. And at MINI Customise, guests who create their own personalised MINI might see their design chosen to be featured on the stand’s big screens.
Ihab Allam, General Manager of Alfardan Automobiles, said that, “The MINI City, a unique stand that portrays the different characteristics of MINI, is another great activation that we have brought to Qatar, which further reinforces our position as the undisputed MINI specialists in the region. Such activations give public and car enthusiasts the opportunity to take a closer look at some of the exceptional models from MINI, including the iconic MINI 3 and 5 door hatch, two of our best-sellers in addition to the MINI Countryman John Cooper Works. Through unique concepts such as MINI City we aim to further enhance the reach and appeal of the MINI brand.”
MINI enjoyed an excellent start in 2016 with the MINI 3-Door Hatch, a consistent best seller, logging an increase of 19 percent in sales whilst the MINI 5-Door variant recorded an upswing of 15 percent in sales over the same period in 2015. In addition, Qatar’s MINI enthusiasts helped Alfardan Automobiles to retain its pole position in the sales of John Cooper Works models regionally by opting for the high-performance range.
