DOHA: Award-winning agency UM MENA, yesterday announced the launch of UM Sports in Doha; a specialised dedicated sports unit dedicated to connecting brands to Qatar’s sporting audiences.
UM Sports, which is the first unit of its kind, leverages UM’s extensive sports experience to provide unique, tailored opportunities to clients. UM Sports offers clients consultancy for sports sponsorships and other activations by combining the extensive expertise of its sport media specialists with proprietary data and measuring tools to maximise value. Since UM’s establishment in Qatar in 1994, the agency has been trusted by some of the strongest brands in the country including Ooredoo, Qatar Financial Centre and Aspire.
“Sport brings us together like few other activities can, making it a very powerful vehicle for brands to reach and connect with their audiences,” said Simon Bowthorpe, Managing Director, UM Qatar. “UM Sports has the industry expertise, local knowledge and global network. This enables us to support organisations across markets with crafting an effective strategy for increasing brand value and delivering a high return on investment.”
“Qatar provides great opportunities to organisations looking to capitalise on its status as a dynamic sports hub with global visibility,” said Jihad El Rassi, UM Qatar. “UM Sports is part of UM’s drive to proactively connect brands to high-value sports opportunities that provide measurable results.”
The Peninsula
DOHA: Award-winning agency UM MENA, yesterday announced the launch of UM Sports in Doha; a specialised dedicated sports unit dedicated to connecting brands to Qatar’s sporting audiences.
UM Sports, which is the first unit of its kind, leverages UM’s extensive sports experience to provide unique, tailored opportunities to clients. UM Sports offers clients consultancy for sports sponsorships and other activations by combining the extensive expertise of its sport media specialists with proprietary data and measuring tools to maximise value. Since UM’s establishment in Qatar in 1994, the agency has been trusted by some of the strongest brands in the country including Ooredoo, Qatar Financial Centre and Aspire.
“Sport brings us together like few other activities can, making it a very powerful vehicle for brands to reach and connect with their audiences,” said Simon Bowthorpe, Managing Director, UM Qatar. “UM Sports has the industry expertise, local knowledge and global network. This enables us to support organisations across markets with crafting an effective strategy for increasing brand value and delivering a high return on investment.”
“Qatar provides great opportunities to organisations looking to capitalise on its status as a dynamic sports hub with global visibility,” said Jihad El Rassi, UM Qatar. “UM Sports is part of UM’s drive to proactively connect brands to high-value sports opportunities that provide measurable results.”
The Peninsula
