DOHA: Qatar Tourism Authority (QTA) has tied up with an international hotel and travel data provider to keep a track of the performance of hotels in Qatar.
QTA yesterday signed an agreement with Olery, provider of online hotel and travel data, to get immediate and real-time data and reports on the quality of the services and operations of hotels.
Through the deal, QTA seeks to benefit from the Olery destination system which draws on traveller and customer reviews to constantly monitor and analyse dozens of customer review sites across the world. Olery also aims to cover thousands of reviews each day to provide a deep insight into customer experience in Qatar’s hotels. Data will help QTA compare the quality of the hospitality industry with other destinations around the world or regionally.
Olery’s Hospitality Performance Report will provide QTA with a tool which keeps up with Qatar’s rapidly expanding hospitality sector.
The report makes it possible to track the overall performance of the destination’s hotels as well as observe the performance of each hotel individually.
QTA said yesterday it will make use of this information to promote a steady and consistent level of guest satisfaction across the hospitality industry. Data can also be used as a basis for extensive market analysis to make decisions on supporting specific hotels or hotel segments.
At the core of data supplied to QTA is ‘Guest Experience Index’, the only scientifically backed quality measure in the hospitality industry, resulting from cooperation between Olery and VU University Amsterdam.
Ratings for different aspects of guest experience such as comfort, cleanliness and service are being included.
The signing ceremony was attended by Hassan Al Ibrahim, Chief Tourism Development Officer, QTA, and Kim Van Wijngaard, CEO and Co-founder, Olery, in the presence of Issa bin Mohammed Al Mohannadi, Chairman, QTA, and Dutch Ambassador Yvette Burghgraef Van Eechoud.
Al Ibrahim said: “The system might provide QTA with insights into the industry to allow us to re-allocate our resources to focus effectively on the issues which may be limiting our industry.
“It also gives us the ability to spot trends in individual hotels concerning their quality of services and customer services, allowing us to assist and take action before they impact on Qatar’s reputation as a destination,” he added.
“We are excited that QTA is joining the growing number of destination marketing organisations and authorities that want to understand what guests experience in local hotels,” said van den Wijngaard. The Peninsula
