Max Fashion, one of the region’s leading value fashion brands and part of the Landmark Group, unveiled its new flagship store at City Center Doha. Spanning more than 38,000 sq. ft., the new location is Max Fashion’s largest store and introduces an elevated shopping environment combining fashion, convenience and digital innovation.
The store was officially inaugurated by Rashid Bin Ali Al Mansoori, Chief Executive Officer, Aamal Company in the presence of Hani Weiss, Chief Executive Officer, Max Fashion MENA & SEA, and Shumalan Naicker, Senior Vice President and Country Head of Landmark Group, Qatar, alongside invited guests.
Representing the latest evolution of Max Fashion’s store concept, the flagship features open layouts, contemporary interiors and intuitive spaces designed to make it easier for customers to discover the brand’s collections across women’s, men’s and children’s fashion.
Max Fashion is also advancing its digital shopping experience in Qatar with one of the region’s first AI-powered Virtual Try-On experiences. Developed with Google Cloud and powered by advanced generative AI, the feature enables shoppers to visualise how selected garments may look, fit and drape across different body types before making a purchase.
Hani Weiss, Chief Executive Officer of Max Fashion MENA & SEA at Landmark Group, said: “Since entering Qatar in 2007, Max Fashion has continued to grow as customers increasingly choose us for our combination of style, quality and value. Our new City Center Doha flagship has been created for today’s trend-driven, digitally connected customer who expects more from the fashion experience.”
The launch event builds on Max Fashion’s strong connection with local community through its Love Qatar campaign, which featured Mariam Farid, an elite athlete who represents the Qatar National Team, and Marion Esquivel, fashion personality showcasing the brand’s latest collection.
Shumalan Naicker, Senior Vice President and Country Head of Landmark Group, Qatar, said: “Today, we welcome more than six million visits to our stores each year, with families making up more than 60% of our customer base and more than 500,000 Shukran members shopping with us annually.”
With more than 830 stores across 16 countries and over 120 million annual customer visits globally, Max Fashion has established a broad regional and international presence.
Customers can now visit the newly opened Max Fashion flagship at City Center Doha or shop online at maxfashion.com.
