DOHA: Widam (formerly Mawashi), recently wrapped up its tailor-made training programmes geared towards its customer service and sales personnel to introduce higher standards across the board, a press statement said yesterday.
The programme, ‘The Differentiating Benchmarks in Customer Service’ has been developed to introduce an overhaul of Widam’s customer touch-points and refine the company’s strengths and best practices. It is in line with the company’s commitment to abide by the highest levels of quality, competence and excellence in performance. The initiative also lives up to the national vision which has human capital development, learning and retention at its core.
Trainees received induction comprising tips and techniques to perfect their customer service approach, adequately handle and respond to complaints and thoroughly cater every request to exceed expectations. The programme included methods of market and consumer analysis which is key to Widam’s customer relationship management systems.
Ahmed Gawish, Widam’s Marketing Head, said: “It was very inspiring to see the passion and enthusiasm of our colleagues in sales and customer service and this can only underline our firm belief in our company and management’s vision to become truly world-class.”
“Our Managing Director and CEO, Ahmed Nasser Sraiya Al Kaabi, invests great effort to see every single staff member fully capable of delivering nothing short of the highest standards of service and ready to, positively and responsibly, receive, answer and guide our customers,” he added.
The programme included theoretical and practical demonstrations, bringing trainees closer to the essence of what the employees work hard to achieve at Widam in terms of quality, service and in-depth understanding of its consumers.
Jamil Omran, Head of Sales and Marketing Department, said: “Our philosophy at Widam revolves around the customer and it is to that effect that we had put forth a plan to enclose a series of internal and external training workshops and initiatives to step up with our customer service and care.” The Peninsula
