DOHA: Ooredoo plans to launch Mobile Academy, the world’s first subscription-based mobile learning service to unlock the potential of Qatar’s next generation workforce.
The announcement at ITU Telecom World 2014 is another major breakthrough for the company.
The academy will provide an “all-you-can-learn” experience, offering more than 50 courses on a different subjects, from language learning to business skills.
In comparison to traditional educational courses, which are at set times in on-campus classrooms with final deadlines for course work, the cloud-based academy will enable users to access educational materials at any time on any mobile device from any location and complete course work online at their pace.
Waleed Al Sayed, Chief Operating Officer, Ooredoo Qatar, said: “By launching the academy, we are leveraging Qatar’s mobile device take-up to unlock human potential and enhance 21st century skills needed in the interconnected economy. We are starting to tap the potential of mobile services to transform daily lives – imagine learning a language with native speakers halfway around the world, or live-streaming business courses on your tablet.” The service won the Best Consumer Service award at World Communication Awards 2014.
The academy is in line with the Qatar National Broadband Plan, which aims to expand digital literacy to the whole population by 2016.
Demonstrating how the people of Qatar are rapidly adopting mobile devices, from smartphones to tablets, Qatar ranks No. 17 in the world, and No. 3 in the Middle East and Africa, and in active mobile broadband penetration at 76.8 percent, according to the ITU’s State of Broadband 2014 report.
The Peninsula
