Hussain Ibrahim Alfardan (third right) Chairman AlFardan Group, Omar Hussain Alfardan, President and CEO of AlFardan group (fourth left) with other officials and guests on the launch of BMW 5 Series at BMW Alfardan showroom in West Bay. Pic: Abdul Basit/
Continually catering for the discerning customers in Qatar, Alfardan Automobiles, the official BMW Group importer in Qatar, welcomed the eagerly anticipated BMW 5 Series in its showroom last week.
The seventh generation of the BMW 5 Series Sedan cuts a sporty, elegant and stylish figure with further enhanced dynamics and an unbeatable line-up of assistance systems. It also offers an unmatched degree of connectivity and a new innovative operating system to give drivers in Qatar a redefined experience behind the wheel of the much-loved luxury sedan.
Rigorous application of the BMW Efficient lightweight design concept, with increased use of aluminium and high-strength steels, reduces the weight of the 5 Series Sedan by up to 100 kilograms from that of its predecessor.
Ihab Allam, General Manager of Alfardan Automobiles commented: “We are thrilled to have the much-anticipated all-new BMW 5 Series available in our showrooms for our customers in Qatar. We are confident that our customers will enjoy the elegance, aesthetic appeal and the driving experience it delivers. Alfardan Automobiles has gone from strength to strength in the Qatari market, continually delivering exceptional customer service and offering the latest models from the BMW Group. Now, with the BMW 5 Series, we have another strong product for those seeking a unique combination of luxury and performance.”
The car is fitted as standard with a stereo camera, which teams up with optional radar and ultrasound sensors to monitor the area around the car. New features in the BMW 5 Series alongside the evasion aid and Crossing traffic warning are the Lane Change Assistant and Lane keeping assistant with active side collision protection. The latter keeps an eye on the lane markings and the area around the car, and actively helps the driver to avoid looming collisions by applying corrective steering inputs.
The BMW 5 Series also takes another step towards automated driving with extended functions for the optional Active Cruise Control (ACC) system and Steering and lane control assistant. These include adoption of speed restrictions; which drivers can select as part of the Speed Limit Assist option. Drivers can confirm adoption of a speed restriction and make an adjustment of +/– 15 km/h / 9 mph in the system settings. From rest to 210 km/h (130 mph) the car assists the driver with distance-keeping, accelerating, braking and lane control. This increases comfort significantly – in particular at low speeds and in slow-moving traffic on clogged up motorway sections. The intelligent Auto Start Stop function now adjusts its responses to the route and traffic conditions and therefore offers even greater driving comfort.
With a stronger focus on user-friendliness, the new BMW 5 Series is fitted with the latest-generation iDrive system. In top specification, it displays navigation, telephone and entertainment features, plus vehicle functions, on a high-resolution 10.25-inch screen. The system can be operated using the iDrive Controller, by voice command or gestures, or by touching the display controls directly, as the driver wishes.
All the engines in the 5 Series Sedan line-up belong to the newly developed, modular BMW EfficientDynamics family of power units.
The new two-litre four-cylinder in-line engine in the BMW 530i develops peak torque of 350 Nm (258 lb-ft) and maximum output of 185 kW/252 hp. The flagship engine at launch will be the 250 kW/340 hp unit under the bonnet of the new BMW 540i. This three-litre straight-six produces torque of 450 Nm (332 lb-ft). Despite its extra output and sharper dynamic edge, average fuel consumption stands at only 6.5 l/100 km (43.5 mpg imp) and CO2 emissions are kept to just 150 g/km. In xDrive guise, the BMW 540i powers from 0 – 100 km/h (62 mph) in a mere 4.8 seconds.
At the unveiling of the new model at an exclusive event in Doha, Johannes Seibert, Managing Director for BMW Group Middle East, said: “The BMW 5 Series continues to prove its individuality with the latest model as it embodies what many customers in the Middle East region expect in a luxury sedan. The design of the exterior is modern and elegant, which encapsulates into a spacious, luxurious and cosy interior. The all-new BMW 5 Series is a unique combination of sportiness, quality, comfort and functionality. It is built to understand the driver through an impressive line-up of new technology features, including the fifth-generation iDrive system, as well as various driver-assist systems. These are in addition to several new services and BMW ConnectedDrive features that enhance convenience and safety. Essentially, it has all the required features it needs to continue the remarkable success that its predecessors have achieved: around 7.9 million BMW 5 Series cars have been sold across its first six generations.”
The BMW 5 Series will be available at Alfardan Automobiles showrooms this week.