DOHA: Ooredoo has received major awards at the CommsMEA Awards 2014 in Dubai recently.
The Group’s major investment in 4G and fibre technology received the ‘Technology Investment of the Year’ award, and its ground-breaking Simply Do Wonders campaign with football star Leo Messi received ‘Marketing Campaign of the Year’ award.
Ooredoo’s Asiacell operation received ‘Corporate Social Responsibility Campaign of the Year’ for its ongoing work with refugees and internally-displaced people in Iraq.
The company’s operations in Qatar were commended in the ‘Customer Service Provider of the Year’ section, and its Mobile Health Clinic initiative was recognised in the ‘Corporate Social Responsibility’ division.
Dr Nasser Marafih, Group CEO, Ooredoo, said: “These awards demonstrate the range and incredible impact of our initiatives across our footprint. Whether it is pioneering network technology, engaging marketing campaigns that inspire young people, or dedicated programmes to support underserved communities, Ooredoo strives to make a difference and enrich people’s lives in every market that we operate in.”
Ooredoo’s investment in 4G services has enabled it to become the Middle East’s leader in the provision of ultrafast 4G services, offering 4G in Qatar, Kuwait and Oman, and hold leading positions in mobile data across its markets.
The company has made progress in its network modernisation programme across its footprint to stay ahead of rising demand for mobile Broadband services, and has taken a lead in 3G services in Algeria, Tunisia and its newest market of Myanmar in 2014.
Ooredoo’s innovative approach was demonstrated by its ‘Simply Do Wonders’ campaign, which included an advert starring Leo Messi and an attention-grabbing social media contest.
It began airing across pan-Arab and international channels during the FIFA World Cup 2014 in June. The advert received over 11 million views online, making it the most popular and most-watched from the region, with particularly strong viewing figures in Indonesia, Qatar, Algeria and Kuwait – four of Ooredoo’s key markets.
Asiacell’s work with refugees and internally displaced people has delivered benefits in 2014. The company has worked hard to keep communication channels open within conflict areas by distributing 10,000 free SIM cards equipped with a free SMS notification service, offering vital information for internally displaced people and refugees. It also established a call centre in Sulaimanyah to connect people with organisations and programmes that provide support, as well as donating handsets to refugee camp representatives to enable families to contact each other across conflict zones.
The Peninsula
