Doha: Ooredoo is launching a new global communication campaign with Paris Saint-Germain (PSG) as the company looks to deploy the power of football to inspire the next generation.
It will be the largest international media campaign a PSG partner has ever executed and will generate global recognition for both brands.
In the ‘Fans Do Wonders’ campaign, five of PSG’s most recognisable players — forward Zlatan Ibrahimovic, defenders Thiago Silva and David Luiz and midfielders Blaise Matuidi and Lucas Moura — will connect with young fans around the world from the team’s Parc des Princes stadium, using Ooredoo’s faster networks and the power of the Internet.
Young people can take part in the interactive campaign and see the advert by visiting the microsite, www.fansdowonders.com where they can send messages to the players via the site, or via Twitter, with the hashtag #fansdowonders.
Fans can also see the advert on YouTube (https://www.youtube.com/watch?v=mG4Kv_d0gb0).
Those who send the best messages will win a trip to Paris to watch a PSG match and attend a training session.
As a bonus, top messages will be displayed on the stadium’s boards during games. A full 360-degree campaign with a social media presence will be deployed to bring ‘Fans Do Wonders’ to a global audience.
Dr Nasser Marafih, Group CEO, Ooredoo, said: “The campaign will be one of our most significant global initiatives to date, as we reach out to young fans around the world.
“PSG is one of the top teams and working with it gives Ooredoo the chance to share our message of enriching people’s lives through technology. We are working to support our customers’ digital lifestyles across our footprint, and the campaign is an excellent platform to showcase our bigger, faster networks.”
Nasser Al Khelaïfi, President, PSG, said: “The ambition and quality of the campaign perfectly illustrate the goals shared by PSG and Ooredoo, and we expect it will be well received by our fans and Ooredoo’s customers around the world. The Peninsula
