DOHA: Qatar Duty Free (QDF) has unveiled an exclusive 180sqm Dior Les Parfums podium with an avenue of 6,000 roses hand-planted one-by-one to create a garden atmosphere in Hamad International Airport (HIA).
Visitors to the podium will be instantly transported into the different worlds of Dior, with an opportunity to discover the exclusive La Collection Privée range, a collection of 12 authentic, elegant fragrance creations for men and women, using selected, exceptional quality ingredients.
Handcrafted in a traditional manner, the fragrances benefit from Dior’s know-how and expertise. Dior will also use the platform to showcase the worldwide launch of Feve Delicieuse, a new story among the Collection Privée.
“QDF is proud to work with Dior Les Parfums to present this unique and creative concept at HIA,” said Keith Hunter, Senior Vice-President, QDF. “Our mission is to provide passengers passing through the airport with memorable experiences and we believe that a visit to Dior’s ‘rose garden’ is unforgettable.”
A unique engraving service will also offer customers the choice of having the Dior bottles they purchase engraved with names or messages for themselves or their friends and family — the perfect gift for any occasion.
The Dior promotion is the latest collaboration with QDF, which boasts the biggest collection of the beauty brand’s fragrances and cosmetics in any airport.
At HIA, QDF offers 40,000sqm of combined retail, food and beverage facilities, establishing the retailer as a premier shopping and dining destination.
With over 70 retail outlets offering an unprecedented selection of designer labels, fashion, electronics, gourmet foods and much more, QDF caters to all passengers’ tastes. More than 30 cafés and restaurants offer a sumptuous selection of global and local cuisine. Other luxury brands available at HIA include, Bulgari, Hermès, Giorgio Armani, Hugo Boss, Mont Blanc, Rolex and Chanel. The Peninsula
