Doha: Hilton Worldwide announced the launch of its new Curio — A Collection by Hilton brand in the Middle East with the signing of a 207-guest room hotel project in the Mall of Qatar with renowned investors Al Jaryan Trading & Contracting.
The new luxury hotel will embrace the unique character and identity befitting Mall of Qatar, one of Qatar’s most exciting, new and distinctive retail marketplace and cultural destinations.
The formal name of the Mall of Qatar hotel will be announced soon and will embody the new brand and celebrate the rich history of Qatar.
Dianna Vaughan, global head, Curio – A Collection by Hilton said, “Today’s announcement is momentous for Hilton Worldwide as we launch our new brand into the vibrant, fast-paced Middle East hospitality market. Curio is inspired by a sense of local discovery and independence — qualities which will characterise the design and style of this hotel.”
Designed for travellers seeking local discovery, Curio will offer guests authentic experiences evoking individuality, personality and style, seamlessly combined with the quality and service level expected from the world’s pre-eminent hospitality provider. Expected to open in 2016, the hotel development will bring a newly defined dimension to the Qatar hospitality landscape.
Rudi Jagersbacher, president, Hilton Worldwide Middle East & Africa said, “We are thrilled at the prospect of launching the new Curio brand to the Middle East, a market we have proudly served for more than 40 years with a pioneering flair and a firm belief in delivering stylish hospitality.”
The Peninsula
