Nasser Bin Khaled Automobiles, the authorised general distributor of Mercedes-Benz in Qatar, has accomplished yet another year of success, despite several market challenges. 2016 was a year that witnessed great achievements with the launch of brand new models within their sedan, sporty, SUVs and luxury car range and commercial vehicles and trucks.
NBK Automobiles is currently providing the Qatari market with a wide range of vehicles that suits every need, whether it is a heavy duty vehicle or a car that offers the comfort of luxury interiors. Nasser Bin Khaled Automobiles continues to reflect the motto of Mercedes-Benz which is “the Best or Nothing”. Nasser Bin Khaled Automobiles continues to record strong numbers and steady growth in terms of sales across various segments.
Sales of the all new E-Class has recorded a 12 percnet growth compared to 2015. For the third consecutive year, the A-Class has proven to be the backbone of the New Generation Compact Cars. In the luxury segment, and for the 3rd consecutive year, the award winning luxury sedan S-Class has been the top seller in the Mercedes-Benz portfolio in its segment in Qatar. The C-Class also continued its steady sales especially with the arrival of the all new two-door coupe. The company also introduced the all new S-Class and C-Class Cabriolet which hit the market by storm.
In the SUV segment, the GLE is the top selling model in the Mercedes-Benz portfolio in Qatar. The SUV family which also includes the GLA, GLC, GLS is now joined by GLE Coupe and the recently launched GLC Coupe.
AMG vehicles performed well in the year 2016 with an impressive 4 percent increase in the share of overall sales of Mercedes-Benz. The iconic G-class the flagship of the SUV family, leads this segment with its edgy design and outstanding performance.
The car maintained its sales records and NBK Automobiles has high expectations for the future with the launch of the G 500 4x42. Strong sales in commercial vehicles was demonstrated by the top selling van, the totally new V-class that was launched in 2016 and replaced the Viano.
Within only three months of introduction to the market, the new luxury van recorded an increase of 16 percent in sales. The multi-purpose Sprinter also recorded strong sales especially sold as ambulances, while the Mercedes-Benz Buses accomplished 380% increase in sales in 2016 compared to 2015, a huge success in a competing field.
Last year, Nasser Bin Khaled Automobiles also introduced to the Qatari market the Mercedes-Benz medium trucks Atego and Accelo and also the multi-purpose all-wheel drive medium trucks Unimog. The Actros, the flagship of Mercedes-Benz Trucks, the leader in the market in its segment, maintained its sales and leading position in the heavy duty trucks segment in Qatar. 2016 was the year that saw the launch of exciting new cars which added great value to the wide range of vehicles that the company offers.
Eight new car models were launched including C-Coupe, E-Class and the GLS SUV. For the first time in Qatar, Nasser Bin Khaled Automobiles was proud to launch the luxury V-Class, the elegant and sporty GLC Coupe, S-Cabriolet, C-Cabriolet and the SUV that is perfect for all conditions G 500 4x42.
