CHAIRMAN: DR. KHALID BIN THANI AL THANI
EDITOR-IN-CHIEF: DR. KHALID MUBARAK AL-SHAFI

Doha Today / Souq

Club Apparel: GCC’s most rewarding retail loyalty program

Published: 18 May 2025 - 11:14 am | Last Updated: 18 May 2025 - 02:55 pm
Peninsula

The Peninsula

Club Apparel is the loyalty program of the Apparel Group and is the region’s most rewarding loyalty program, built entirely around customer convenience and real-time value. Gone are the days of complicated reward systems. Customers earn instant reward points directly through a mobile app, making the program fully digital, user-friendly, and eco-conscious.

With 85+ international brands and a network of 2,400+ stores across the GCC, Club Apparel provides customers with unmatched retail variety—ensuring they are always rewarded, no matter where they shop.

The Power of Simplicity

At the heart of Club Apparel’s appeal is its simple, transparent rewards model:
- 1 Point = 1 QAR: Every point you earn translates directly into spending power, removing guesswork and maximizing value.
- Instant Redemption: Points earned can be redeemed immediately—even during ongoing sales.
- Mobile App-Based: The app keeps everything at your fingertips—no cards to carry, no passwords to remember, no receipts to track.
- Points Valid for One Year: Customers can collect and redeem within a reasonable window, encouraging regular engagement while maintaining fairness.
 

Unmatched Brand Access

Club Apparel is not tied to one store or style—it spans the entire Apparel Group portfolio. Members can earn and redeem points at globally recognized brands such as:
- Aldo
- Tommy Hilfiger
- Skechers
- Charles & Keith
- Inglot
- Rituals
- Dune London
- Beverly Hills Polo Club, and many more.

With such wide brand coverage across fashion, footwear, beauty, lifestyle, wellness, cafes and F&B, it’s no surprise that shoppers across the GCC are making Club Apparel their go-to retail companion.

No Cards. No Hassle. Just Rewards.

Club Apparel’s fully mobile-first architecture is a game-changer. Every feature of the program is embedded in the app—track your rewards, check your tier status, browse participating brands, and receive exclusive offers on the go.

This design not only enhances customer experience but also supports sustainable practices by eliminating physical loyalty cards. In a digital-first world, this seamless integration is a significant leap forward.

Elevating Loyalty with Tiered Memberships

Club Apparel is a tiered program that is designed to celebrate loyalty and elevate customer privileges:
- Silver Tier: For new members and occasional shoppers—start earning immediately.
- Gold Tier: Unlock premium perks, early access to sales, and exclusive invites.
- Black Tier: The pinnacle of loyalty—featuring VIP experiences, the highest point-earning potential, and priority benefits.

This dynamic tier system ensures that the more you shop, the more you’re valued—making every visit more rewarding than the last.

What Sets Club Apparel Apart?

There are countless loyalty programs in the region, but few match the depth, scale, and customer-centric innovation of Club Apparel. Key differentiators include:
- Real-time point accrual and use
- Easy redemption, even during sales
- Access to 2,400+ stores across the GCC
- Transparent point system (1 Point = 1 QAR)
- User-friendly mobile app
- Tiers that recognize and reward long-term loyalty

Building a Smarter Retail Future

Apparel Group, the driving force behind Club Apparel, is one of the GCC’s leading retail powerhouses. With a vision centered on innovation and customer engagement, the Group is redefining loyalty for the modern era.

Club Apparel is not just about shopping—it's about creating a deeper relationship between brands and consumers. Every feature of the program reflects an investment in customer satisfaction and long-term value.

Join the Club

If you haven’t downloaded the Club Apparel app yet, now is the time. With real benefits, instant rewards, and no strings attached, Club Apparel is setting a new standard for loyalty in the GCC.

Whether you're fashion-forward, beauty-savvy, or a smart shopper looking for real value, Club Apparel rewards every lifestyle.

Club Apparel isn’t just a loyalty program. It’s the future of retail loyalty—now available in your pocket.

About Apparel Group

Apparel Group is a global retail powerhouse based in Dubai, UAE, strategically positioned at the crossroads of the modern economy. With a network of over 2,400 retail stores and more than 85 brands, the company serves countless shoppers worldwide, supported by a multicultural workforce exceeding 24,000 employees.

The company has established a significant footprint in the GCC, including Bahrain, Qatar, Oman, Saudi Arabia, and Kuwait, while expanding into markets such as India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Apparel Group is also preparing to enter emerging markets like Hungary and the Philippines, reflecting its forward-looking vision.

With a diverse brand portfolio spanning the USA, Canada, Europe, Australia, and Asia, Apparel Group offers an omni-channel experience featuring renowned names like Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This versatility underscores the company's adaptability and broad appeal.

Guided by the vision of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, Apparel Group has experienced remarkable growth over the past two decades, evolving into a global leader in retail. For more information, visit www.apparelgroup.com.