DOHA: Ooredoo firms across the world are extending their social media presence to deliver a leading customer experience as customers increasingly use social media to connect with their communications provider, friends and family.
Social media has proved to be the most effective way for Ooredoo firms to interact with customers in line with the brand’s three key values of ‘caring, connecting and challenging.’ Reflecting this trend, the number of initiatives, social media partnerships, dedicated Facebook pages, and online communities supported by Ooredoo companies has increased exponentially in the past three years.
Ooredoo’s strategy has been to work with the leading social media companies, in addition to connecting and interacting with a diverse range of communities across its international footprint. This has led to large followings on social media accounts and strong take-up of innovative social media services online, and on smartphones and feature phones.
The Group CEO, Ooredoo, Nasser Marafih, said: “Social media is increasingly at the heart of the service we provide for all our customers. We are already seeing our online presence as the most popular way for customers to contact us with questions and requests, and we’re looking to offer new services in the coming months to transform the whole customer experience. Social media is moving beyond simple customer relations — it is about building a whole new type of relationship with our customers.”
At an international level, the company has launched the new ‘Play for Dreams’online portal, with its global brand ambassador Leo Messi (www.playfordreams.com).
Ooredoo premiered the portal with short films, capturing the moment when it teamed up with the Leo Messi Foundation to bring dreams to life for a special group of children. The Peninsula
