Marriott Rewards – Marriottt International’s loyalty programme – recently announced FlashPerks, a new way for next generation travellers to enjoy immediate awards and instant gratification. Marriott Rewards members can take advantage of time sensitive offers from Marriott’s global portfolio of brands and its partners. Members will be able to choose from a variety of experiences during stays, or whenever they travel via “push” messaging to their mobile devices or through the FlashPerks site.
“With the best loyalty programme in the business, we are constantly innovating to provide our members new and compelling ways to engage with Marriott Rewards,” said Karin Timpone, global marketing officer. “With our global portfolio of brands and our ability to scale our mobile activations quickly, we are excited by these and other opportunities that marry new technologies and consumer benefits.”
FlashPerks, an additional member benefit, gives members the option to redeem points or use cash for limited-time, exclusive deals and experiences by visiting http://www.marriottrewardsflashperks.com/. Upcoming FlashPerks, which launches today, include member-only special offers for a pampered stay at the world’s tallest hotel, JW Marriott Marquis Dubai, or the chance for a two day test drive of an exotic car, such as an Aston Martin, Lamborghini or Porsche from Hertz Dream Cars.
FlashPerks follows the launch of PlusPoints in May 2014 that enables members to earn Rewards points through everyday social behaviours, such as tweets, retweets, check in on Facebook and Instagram posts. Marriott Rewards members enrolled in PlusPoints receive 25 points each time they share content about Marriott Rewards or participating hotels using the hashtag #MRPoints. Members can earn points daily and see them accumulate in real time. The Peninsula
