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Business / Qatar Business

Siemens launches ‘Ingenuity for life centre’ in UAE

Published: 19 Dec 2016 - 12:48 am | Last Updated: 07 Nov 2021 - 11:45 am
A Siemens official with school children at the centre.

A Siemens official with school children at the centre.

The Peninsula

German technology giant Siemens has inaugurated its new 'Ingenuity for life centre' with a tour of 20 school-age children from Abu Dhabi, who were able to discover and learn about the technology behind power generation, smart cities, renewable energy, digitalised industry and trains.
The Ingenuity for life centre is designed to enable visitors to interact with Siemens on an everyday level, and to understand how the company’s technology helps to bring a city to life. The children, between the ages of seven and eight, were accompanied by their parents on a visit to Masdar City.  Masdar City is a planned project constructed over an area of 17 kilometre beside Abu Dhabi International Airport. The City relies on solar and other renewable sources of energy.
Located on the ground floor of the Siemens Middle East Headquarters in Abu Dhabi’s Masdar City, Siemens’ centre introduces visitors to the company’s founder and pioneer, Werner von Siemens, and some of his earliest innovations and inventions.
From there the interactive ‘A Day in Your Life’ exhibit takes visitors on a journey through 24 hours, with a combination of narrative, illustration and interactive projection mapping, to demonstrate how Siemens technology connects the real and virtual worlds and improves the lives of people, every day. “Our technology has been touching the lives of people in this region for more than 150 years, but many don’t know it because it’s working behind the scenes,” said Dietmar Siersdorfer, CEO, Siemens Middle East and UAE. The centre also enables guests to experience interactive tools, such as using virtual reality to walk through a power plant, and designing a modern energy mix for a city by adjusting the weather conditions and the available resources.