DOHA: Spark Digital, a digital media agency in Qatar, recently held a talk on ‘How to Use Google and How Google Uses You’ to discuss the effects and influences of Google to life and business.
Nino Kader, CEO of Spark Digital said, “Over 10,000 searches take place every second on Google. This represents a strong reliance on a single company for information.”
The talk emphasised the reasons why Google has grown since its inception in 1998 into world’s number one search engine through adapting new search methods that filter results according to votes by other users, a technique known as “backlinks”, rather than the traditional method, which depended solely on word search and frequency.
Over the past decade Google also built up the world’s largest online advertising system for delivering sponsored ads next to search results and display ads on millions of websites. As of 2012, fully 97 percent of Google’s revenues.
According to the International Wireless Symposium, 86.2 percent of the Qatari population is active on the Internet making businesses now consider the Internet as a very important means of communicating with their clients. Studies show that nine out of 10 Internet users don’t go past the second page of Google search results and that is why it’s very important for businesses to appear on the top of the results.
Doha: Adil Al Sadoon, a Kuwaiti researcher and geologist, has denied rumours of a possible earthquake in the GCC in the immediate future.
Earlier on social media channels, many people had expressed fears about a possible deadly earthquake which was to hit the GCC between April 25 and 30. People said they had apparently taken information about the quake from an unknown source in the US.
Speaking to the Kuwait News Agency, Al Sadoon said that someone was merely spreading rumours as no scientific evidence was available, adding that no one can predict an earthquake.
“People will see that April 25 will pass as a normal day,” he said.
The Peninsula
