Officials and participants during the blood donation drive.
Doha, Qatar: Malabar Gold & Diamonds, the fifth largest jewellery retailer globally with over 400 showrooms across 13 countries organised a blood donation drive at its showroom in Barwa village in association with Hamad Medical corporation.
The blood donation drive was conducted by the brand’s ESG wing with the intention of bringing a significant difference to society by spreading the importance of blood donation.
The main objective of this initiative is to raise awareness among the residents in Qatar about the importance of blood donation and to encourage maximum people to donate blood with the support of Hamad Medical Corporation. According to WHO, the need for blood is rising in all parts of the world and someone in the world needs blood every second. One donation can help to save the lives of up to three people.
Malabar Gold & Diamonds encouraged their staff to be a part of this humanitarian effort for the wellbeing of the community. The programme drew very good response from the public and 59 donors, including 15 staff members from Malabar Gold & Diamonds participated in the blood donation drive to support this cause.
Commenting on this latest initiative, Santhosh T V, Regional Head of Malabar Gold & Diamonds - Qatar said, “At Malabar Gold & Diamonds, we believe true success is measured by the positive impact we create beyond business. Guided by our strong commitment to sustainability and social responsibility, we continue to drive initiatives that uplift communities in every region we serve. Our collaboration with Hamad Medical Corporation reflects this vision — together, we aim to inspire individuals to take meaningful steps that can save and transform lives.”
The ESG team of Malabar Gold & Diamonds organises blood donation drive periodically in all their regions of operation with support of authorised blood banks as a part of its ongoing ESG activities.
They associate with like-minded organisations and undertake several welfare activities in different parts of the world for the underprivileged sections of society.
ESG (Environmental, Social & Governance) initiatives have been the primary commitment of Malabar Group since its inception in 1993, with 5% of net profits set aside towards such initiatives in each country of operations.
The key focus is in the areas of Health, Hunger Free World, Housing, Education, Women Empowerment & Environment. The ESG goals of Malabar Group are periodically strengthened to remain a socially conscious and responsible organisation.
