DOHA: The National Cancer Programme has been selected as the ‘bronze winner’ in the Best Strategic, Creative Development of a New Brand category at the inaugural Mena edition of the Transform Awards 2014 which is one of the leading annual awards for the branding industry covering Europe, Mena and Asia.
The award ceremony was attended by 250 executives from the branding, advertising, digital and the communications sector at JW Marriott Marquis hotel in Dubai.
Dr Faleh Mohamed Hussain Ali, Assistant General Secretary of Policy Affairs, Supreme Council of Health said: “It’s with great pleasure that we receive this award which celebrates all the hard work that went into launching the National Cancer Programme as the beacon of hope to reduce the rising number of cancer incidents in Qatar. The Supreme Council of Health aims at reaching out to society to tackle cancer in the most approachable way possible, and I believe this award proves just that.”
This prestigious recognition has come within months of the Supreme Council of Health, Hamad Medical Corporation and Primary Health Care Corporation launching the National Cancer Program. Launched on February 4, the programme coincided with World Cancer Day and is designed to implement the many recommendations proposed in the National Cancer Strategy.
With the launch of its new brand, the National Cancer Programme aims to raise awareness about cancer and promote a healthy life style in Qatar through high-profile awareness campaigns and community engagement activity.
The Peninsula
